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What is GSM in Nonwoven Bags? How to Choose the Right GSM for Your Business


🧵 What Does GSM Mean in Nonwoven Bags?

GSM stands for Grams per Square Meter, and it measures the thickness and weight of the fabric used in nonwoven bags.

  • Lower GSM (e.g., 30–40) = Thinner, lightweight, cheaper
  • Higher GSM (e.g., 50–90) = Thicker, stronger, more durable

Think of GSM like the difference between tissue paper and cardboard — the higher the GSM, the tougher the material.


📊 GSM Comparison Chart for Nonwoven Bags

GSM LevelStrengthBest Use Case
30 GSMVery LightSmall giveaways, lightweight items
40 GSMLightRetail, pharmacy, brochures
60 GSMMediumGrocery, clothing, branding
75 GSMHeavyBottles, books, electronics
90 GSMVery HeavyPremium branding, gift boxes

🎯 How to Choose the Right GSM for Your Business

Here’s a quick guide based on your industry:

🛍️ Retail Shops

Use 40–60 GSM D-cut or loop-handle bags for clothes, shoes, or accessories.

🍎 Grocery Stores

Use 60–75 GSM box-type or W-cut bags for vegetables, milk, and daily items.

🎁 Gift & Promotional Events

Go for 30–50 GSM drawstring or customized printed bags — cost-effective and colorful.

📦 E-commerce Brands

Choose 60–90 GSM depending on item weight and customer experience.


💡 Pro Tip: Higher GSM Doesn’t Always Mean Better

Sometimes a 40 GSM bag with strong stitching can outperform a 60 GSM bag with poor seams. Always check:

  • Sealing type (stitching vs ultrasonic)
  • Handle strength
  • Load capacity
  • Finish (matte, gloss, laminated)

🖨️ Printing on Nonwoven Bags: Does GSM Matter?

Yes! If you’re planning on printing logos or designs, go for at least 50–60 GSM to prevent ink bleeding and ensure sharp print quality.


🏭 Custom Orders: Mix GSMs to Save Costs

Many of our clients combine 40 GSM for giveaways and 60 GSM for premium orders. This keeps costs low while offering variety.

Need help deciding the right GSM mix for your brand? We offer free consultation based on your product type and target market.


📞 Final Thoughts

Choosing the right GSM is essential to balance cost, strength, and customer experience. Whether you’re just starting or expanding, the right GSM decision can make or break your nonwoven bag business.


💬 Still unsure which GSM is right for your brand?
Contact us for free samples, pricing sheets, and expert help tailored to your business

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